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Speciality Code:
5В051100
Speciality Name:
Marketing
Faculty:
Accounting and Finance Department
Field of study:
Social sciences and business
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Contingent of students on the educational program52Students, studying at the expense of budget funds2Students, receiving personal grants, scholarships0Foreign students, studying on this program2Students, who took part in the academic mobility programs:5- inside the country5- outside Kazakhstan0
- A) Goal
- Goal of teaching this degree program to preparation highly qualified specialists, having a competitive level of knowledge’s and skills of modern marketing with the necessary professional and personal competencies for the success of enterprises and organizations of various sectors of the economy of Kazakhstan and worldwide.
- Studying results:
- to study the market,
- to determine the needs and wants of customers and consumers,
- to create goods or services with the necessary qualities and attractiveness,
- to express and promote their values,
- to choose competent intermediaries,
- to form a positive image of the company, firm, product
- B) Characteristic
- 1.Discipline/ area of subject
- The main disciplines:
- Marketing;
- Promotion of goods and services;
- Marketing research;
- Marketing management;
- Strategic marketing;
- International marketing;
- Public relations and the theory of branding.
- 2.General information/Specialization
- Professional activity marketing-worker is aimed for efficient working of the marketing department and its interaction with other departments of different legal forms for the purpose to efficient operation of the market and competitiveness with consumer features and competitors, internal capabilities of the enterprises, industrial of specific activities, used of technologies, production and management of company.
- 3.The direction of the post
- manager of marketing; advertising manager; sales manager; PR-manager; trade manager; brand manager; logistics manager; expert manager; quality manager; goods-manager.
- 4.Features
- Professional activity marketing-worker is aimed for efficient working of the marketing department and its interaction with other departments of different legal forms for the purpose to efficient operation of the market and competitiveness with consumer features and competitors, internal capabilities of the enterprises, industrial of specific activities, used of technologies, production and management of company.
- C) Employment and future training
- 1.Employment
- Graduates of this specialization could demand in organizations which providing services for market research, the creation of business plans and marketing plans, to implement the principles of marketing management in enterprises, developing promotional campaigns and etc.
- 2.Future training
- Master degree
- D) Style of education
- 1.Approaches for learning and teaching
- Wide use in the learning process active and interactive forms of conducting training (computer simulations, business and role-playing games, analysis of situations, psychological and other training) combined with projects for formation and development of professional skills of students.
- In the training courses students will meet with government agencies at the regional level, public organizations, domestic and foreign companies, master -class of experts and specialists.
- 2.Methods of evaluation
- Conversation, front talk, written test, testing, colloquium, protection of course work, examinations, state examination by specialty
- E) Program competence
- 1.General competence:
- The program complies of the requirements of State educational standards «Higher education. Bachelor» for quality assurance of modular academic program on the first level of cycle.
- Its includes the general competences (also known as key skills) could be expected of graduates of the first cycle (watch on the website http://adilet.zan.kz/rus/docs/P1200001080 ).
- The following competence to perform specific competence for this program:
- 2.Specific competencies:
- to analyze the market situation, to get the competitiveness of goods and services;
- to use information technology for make design of marketing problems;
- to understand the analytical materials of members of market relations: owners, creditors, suppliers and customers;
- to determine the degree of financial stability and business activity;
- to create the commodity policy of the enterprise;
- to choose the right goals, methods and strategies of pricing for domestic and international markets;
- to develop a strategy for the sales activities of the enterprise;
- to create a communication system to promote goods and services;
- to organize the work of the marketing department and coordinate its with other departments.
- F) List of results for this training program
- In the context professional practice of student, in working organization and the client, graduates can demonstrate your abilities of these:
- Upon fulfilling of studying on the given discipline, the student should:
- Know about the marketing environment and its components, about managerial process, planning and marketing control.
- Understand the meaning and role of theories of consumer behavior in the market, bases of market segmentation and goods positioning.
- Carry out marketing researches.
- Present the marketing information in various forms taking into account specificity of audience.
- Increase skills of independent work and improve personal and professional qualities.
| Degree programs: Bachelor of services 5В051100 «Marketing» by specialty | |
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| Degree and period | Single degree (one university)(483 ECTS /285 credits / 483 ECTS /285 kz credits) |
| Educational institution | Karaganda economic universityof Kazpotrebsoyuz |
| Accreditation | Independent Kazakh agency of quality security of education (НКАОКО) http://nkaoko.kz/ |
| Validity | This program was approved by the university for a 4 years for getting a degree since 2016 |
| Level | QS for EAHE (Qualifications scopes for European area of higher education): the 1st cycle; ЕКР (European qualifications scopes ): level-6; NQS (National qualifications scopes): level-6 |
