We continue to gain knowledge and valuable experience from professionals and experts. On November 18. 2024 a meeting was organized for marketing students with the head of the marketing agency INSTALIFE A. Mitina on the topic: «Basics of marketing promotion for the Kazakhstan market». Students became familiar with the features of market analysis, target audience analysis and marketing trends in the development of promotion strategies. The application of theoretical knowledge in practical cases helps students see real examples of successful marketing campaigns and their implementation. During the meeting, students learned to evaluate the success of marketing campaigns, identify key success factors and areas for improvement. Mitina A. helped students determine career orientation, which motivates students to set professional goals and develop the necessary skills. These competencies will help prepare students for successful careers in marketing and help them adapt to changing market conditions.
On November 140, 2024, a preliminary selection of student projects was organized and conducted by the staff of the Scientific Research Institute of Economic and Legal Studies at the educational center of the library of the Karaganda Kazpotrebsoyuz University.
This event was timed to coincide with the annual Competition of innovative student projects "Demo Day III", which will be held on December 12, 2024.
The members of the commission evaluated the presented presentations of student projects according to the following criteria: the novelty of the project idea, the clarity of the goal and task, the quality of marketing research and financial and economic calculations, risk assessment, the level of use of software products, etc. Recommendations and suggestions for improving their quality were given for each project.
The Anti-Corruption Coworking Center of the University hosted a regular meeting of students and teachers with employees of the Department of the Agency of the Republic of Kazakhstan for Combating Corruption in the Karaganda region. The speakers of the event were the deputy head of the Department for Detection and Suppression of the Department, Major of the Anti-Corruption Service Abdiev Olzhas Kalybekovich and the officer for particularly important cases, Major of the anti-corruption service Sharkov Zakhar Sergeevich. The guests shared their experience, talked about the key aspects of the work of the Agency and the Department, as well as the specifics of operational and investigative activities. Special attention was paid to the implementation of the Anti-Corruption Concept of the Republic of Kazakhstan for 2022-2026. Such meetings play an important role in the formation of an anti-corruption culture among students and teachers. An open dialogue with representatives of the service allows young people to better understand the mechanisms of combating corruption, learn about legal aspects and responsibilities, as well as realize their role in combating this phenomenon. The University continues to actively support initiatives aimed at developing civic responsibility and legal literacy among its students.
On November 15, 2024, the Financial Monitoring Agency of the Republic of Kazakhstan held an online Forum on combating fraud, which was attended by deputies of the Parliament of the Republic of Kazakhstan, representatives of ministries and departments of the Republic of Kazakhstan, including the Ministry of Internal Affairs of the Republic of Kazakhstan, the Agency of the Republic of Kazakhstan for Regulation and Development of the Financial Market, leading experts and specialists in financial literacy, banks, public associations. Representatives of the Karaganda University of Kazpotrebsoyuz also took an active part in the forum. The participants of the form received up-to-date and very useful information regarding financial security, including personal financial literacy, financial protection and personal data protection, personal responsibility for their financial protection, and many others. The Anti-fraud Forum allowed not only to realize the seriousness of issues of ensuring personal financial security, financial literacy, protection and responsibility, but also to popularize in the Kazakh society the socially significant issue of countering various types of fraud, financial pyramids, droppery, vishing, phishing, smishing and other criminal manifestations related to the financial security of the Kazakh society. The presence of representatives of our university at this large-scale event underlines the importance of integrating the educational community into addressing such pressing issues. Such events contribute not only to broadening the horizons of students and teachers, but also to strengthening their knowledge in the field of financial security.
On November 14, a guest lecture on "Internet fraud" was held at the Karaganda University of Kazpotrebsoyuz with the participation of employees of the Police Department of the Karaganda region: A.A. Uskembayev - Head of the Criminal Police Department, Lieutenant Colonel of the Police; A.M. Kairakbayev - Head of the Department of Criminal Police, Lieutenant Colonel of the Police; A.B. Zhumanov - Senior Operational Commissioner of the Criminal Police Department, Police Captain; D. Rapishev - Operate Commissioner of the Criminal Police Department, Police Captain. Speakers with extensive experience in combating Internet crimes spoke about the most common methods of deception on the Internet, such as phishing, bank card fraud, fake websites and social networks. Particular attention was paid to the ways in which attackers obtain users' personal data and to precautions that will help avoid such situations. "The importance of informing the public about the dangers associated with Internet fraud is difficult to overestimate. Knowledge in this area will help people save their finances and personal data," said Kairakbayev Arman Maratovich, Lieutenant Colonel of the DP police.
At the lecture, the students thanked the representatives of the Police Department for the informative event, emphasizing the importance of such meetings for improving digital literacy and legal awareness. The lecture on "Internet Fraud" became part of the educational program on cybersecurity and was aimed at improving the level of security among Internet users.
