Students of the Marketing educational program of Karaganda University of Kazpotrebsoyuz won 3rd place at the V International Marketing Tournament «USkills-up Marketing Battle».
The tournament brought together student teams from various universities and was organized by the Kazakhstan Marketing Association in cooperation with the Higher School of Marketing and Logistics of Turan University.
According to the results of the competition stages, third-year students of group MK-23-2, Ksenia Efimova and Kalkazhan Kozhekpaeva, advanced to the final round. In the final “Stand Up Battle” stage, the team successfully presented and defended their project, demonstrating a high level of professional training, creativity, and practical marketing skills.
The team was supervised by Professor, Doctor of Economics G.N. Nakipova and Master of Economics A.U. Zhapashov.
This achievement became a significant contribution to the events dedicated to the 60th anniversary of Karaganda University of Kazpotrebsoyuz, once again confirming the high level of student training at the university.
On March 3, 2026, as part of the 60th anniversary events of Karaganda University of Kazpotrebsoyuz, a university-wide guest lecture titled «Marketing Trends 2026» was held. The speaker, marketing agency director Anna Mitina, shared insights on modern digital tools, the impact of artificial intelligence on marketing, and current business requirements for marketing professionals.
The lecture brought together students of the Marketing and Logistics programs, faculty members, and young researchers. The event became an important part of the anniversary program, emphasizing the university’s commitment to integrating academic knowledge with practical expertise. Anna Mitina presented key marketing trends for 2026, focusing on digital transformation, automation of marketing processes, and the integration of artificial intelligence into brand promotion strategies. Particular attention was paid to changes in consumer behavior, the growing importance of personalization, and data-driven decision-making.
During the discussion, participants explored:
new digital promotion tools;
the impact of AI on marketing strategies;
shifts in consumer expectations;
competencies demanded by employers in 2026.
Students actively engaged in dialogue, analyzed real business cases, and received practical recommendations for professional growth.
Such initiatives, organized within the framework of the university’s 60th anniversary, demonstrate its strategic focus on preparing highly qualified and competitive specialists for the modern labor market.
As part of the celebration of the 60th anniversary of Karaganda University of Kazpotrebsoyuz and the implementation of the international project Erasmus+ Jean Monnet №101127488 «Modern Eco-Technologies of Sustainable Development: The Experience of the EU and Kazakhstan», a round table discussion was held at the university on the topic: «Ecological Transformation: From Smart Cities to Industrial Decarbonization – The Experience of the EU and Kazakhstan».
The purpose of the event was to bring together the expert community to discuss innovative approaches to transforming urban infrastructure and industrial systems, analyze best practices of the European Union and Kazakhstan in implementing smart technologies, and develop solutions aimed at reducing the carbon burden on the regional economy.
During the round table, participants thoroughly examined key issues of ecological transformation, the Smart City concept, energy management, industrial decarbonization, greenhouse gas emissions monitoring, carbon regulation, as well as low-carbon development strategies.
On February 25, 2026, our university hosted the regional Olympiad in computer science among students in grades 10-11 of secondary schools, organized jointly with the Regional Scientific and Practical Center "Saryarka Daryny" of the Department of Education of the Karaganda region.
More than 20 schools of the region took part in the Olympiad, the total number of participants was 148 students.
On February 21, 2026, Yerlan Undasinov, a student of the Educational Program “Judicial and Law Enforcement Activities” (group SPD 22-2) of our University, successfully competed at the Championship of the Republic of Kazakhstan in Kyokushinkai karate, winning an honorable 2nd place and достойно representing the University in strong competition. Earlier, at the regional championship, the athlete confidently took 1st place, demonstrating a high level of preparation, skill, and determination. Following the competition, he was awarded a diploma, cup, and medal. These high results are the outcome of the student’s consistent work, discipline, and perseverance. Based on his performance, Yerlan has once again been included in the national team of the Republic of Kazakhstan. The next important stage for the athlete will be participation in the Asian Championship to be held in Indonesia. This is a significant achievement both for the student and for the University. The University congratulates Yerlan Undasinov on his outstanding sporting achievements and is proud of his success! We express our sincere gratitude to the coaches, mentors, and everyone who supports the student on his path to new victories.
