On April 3, 2024, the head of the BRAIN marketing agency and academy, Anna Mitina, conducted a training on the topic: “The main sales channels that a marketer should develop.” Anna Mitina is a certified marketer, 15 years of practical experience in marketing, 8 years of experience in SMM, blogger, author of sales and marketing training.
At the training, students majoring in Marketing learned about key sales channels that play an important role in the development of a marketer. Mitina A. shared her experience and gave practical advice on the development of each channel.
Today, marketing is a key element in the process of creating and promoting goods and services. Marketing helps identify consumer needs and preferences, develop promotion and advertising strategies, and monitor the effectiveness of marketing campaigns. The market is constantly changing, new products and services appear, and consumers are becoming more and more demanding of the quality and variety of products. Marketing allows companies to adapt to these changes and compete successfully in the market.
The training was aimed at obtaining the necessary knowledge and skills for successful work in the field of marketing and sales. Thanks to the knowledge gained, students will be able to more effectively use various sales channels and develop their professional potential.
After completing the course, Mitina A. gave students the opportunity to take an online course on rapid marketing for free.
Students actively took part in the training, asked questions and received an invitation to undergo practical training.
The field of practical psychology is extremely broad. It is applied in various spheres of human life through a huge number of different methods, technologies and techniques. This requires psychologists to have the skills to use various tools to work with customer requests, a creative approach to solving psychological problems, and creative thinking.
Practical psychology is based on the approach that any psychotechnology is heterogeneous in its composition. Therefore, it is very important for a future psychologist to get acquainted and master a wide variety of techniques, be able to combine them and integrate them into the process of working with a client. In this regard, students of Psychology and Management in Education are given the opportunity to regularly meet with psychologists who practice a wide variety of techniques: seminars, trainings, master classes and lectures.
On April 3, 2024, future psychologists participated in a master class on clowning for adults, which was conducted by Pavel Toporkov, a playback theater actor. The absolute advantage of the master class is that through clowning, students have mastered the techniques of psychodrama, body-oriented technology, and dance therapy in a playful way. The master class contributed to the formation of creative self-expression, the ability to go beyond standard working methods, and the development of the ability to express one's self within the professional activity of a psychologist. The students involved in the game received a lot of positive emotions, a boost of energy and physical strength. By all accounts, this master class is a training for pure joy!
At the Karaganda University of Kazpotrebsoyuz the Multilingual Education Center organized and conducted consultations for passing international examinations in English (according to the IELTS format) from February 1st to March 29th, 2024 (72 hours). The teaching staff, administrative staff and students of the University underwent language training in terms of improving speaking skills in English, academic writing, reading and listening. Upon completion of the course and passing the Mock exam (trial), participants received certificates.
We sincerely congratulate the course participants and wish them further success in their work and studies!
On April 1, 2024, a preliminary selection competition for student projects was organized and held at the educational center of the library of the Karaganda University of Kazpotrebsoyuz by the staff of the EPI Research Institute and responsible for the «Dostyk Coworking Center». This event is timed to coincide with the annual International Gathering of Students, which will be held on April 12, 2024.
The members of the commission evaluated the presented presentations of student projects according to the following criteria: the novelty of the project idea, the clarity of the goal and task, the quality of marketing research and financial and economic calculations, risk assessment, the level of use of software products, etc. Recommendations and suggestions for improving their quality were given for each project.
March 16, 2024 On the basis of the Karaganda University of Kazpotrebsoyuz, the Regional Olympiad in Economics was held for students in grades 9-11 of schools, gymnasiums and lyceums, and students of colleges in Karaganda and the Karaganda region.
The purpose of the annual intellectual competition among schoolchildren is the formation of economic thinking skills, the popularization of economic knowledge and assistance to students in professional orientation and continuing education.
The general methodological, organizational and information support of the event was carried out by the Department of Economics and Entrepreneurship and Management and Innovations of the Faculty of Economics, Management and Entrepreneurship of the Karaganda University of Kazpotrebsoyuz. The jury was formed from among the representatives of the Karaganda University of Kazpotrebsoyuz.
The event was attended by 66 students from different schools and colleges of the city of Karaganda and the Karaganda region. According to the results of the game, the participants were awarded diplomas of 1,2,3 degrees, certificates that give the right to discounts on tuition fees at our university, memorable gifts. The teachers of the winners received letters of thanks from the Rector of the University.
On March 15, 2024, within the walls of the digital laboratory of the Department of Economics and Entrepreneurship of the Karaganda University of Kazpotrebsoyuz, a workshop was held on the topic: “Managing and financing of the circular economy”, organized within the framework of the Erasmus + Jean Monnet Projects 2022-2025 EPOS 101082914 “European practice of sustainable development management towards green transformation” for 10th grade schoolchildren of gymnasium No. 97 in Karaganda, as well as University students.
The purpose of the event is to disseminate advanced European experience and best Kazakh practices in the field of sustainable development management.
During the workshop, students translated terms related to sustainable development and circular economy into the state, Russian and English languages, participated in a brain ring, competed in knowledge of regulations, concepts and categories of circular economy, sustainable development and ESG, and sorted waste and learned to read labels on the covers of products.
The winners received diplomas. All participants received certificates of participation in the workshop.
We are glad that the EPOS project provides an opportunity to create a platform for active interaction between schoolchildren and students, school teachers and University professors, employees of the Center for Multilingual Education and all stakeholders. Your participation and interest are priceless!
Thanks to everyone who was with us today!
On March 14-15, 2024 the International Programs and Projects Center of our University organized an Information Day "Academic Mobility: Opportunities of Studying Abroad and in Kazakhstan".
Deputy Director of the Center Zariya Aitova introduced the academic mobility programs that allow students to study in universities from all over the world and also outlined the advantages of internal academic mobility.
During the event the information on selection procedure for participation in academic mobility (including the rules of selection and dates of documents submission) was presented. All materials are available on the official website of the University in the section "Cooperation".
You can apply for participation in academic mobility programs via the Instagram of the Center @international_kazpotrebsoyuz or by contacting the International Programs and Projects Center of the University (office 268).
Nauryz in Kazakhstan is a nationwide radiant holiday of spring, friendship, love and fertility! It is celebrated on March 22 on the day of the vernal equinox. On this day, the heavenly bodies - constellations and stars, after a year-long cycle, come to the points of their initial stay and begin a new path - a circle.
On the eve of the Nauryz Meiram holiday, the Department of "Socio-Political Disciplines and the Assembly of the People of Kazakhstan" organized a round table: "Nauryz is a holiday of spring and renewal."
The round table was attended by: Duman Bazarkeevich Malaev, Head of the department of scientific and expert support and methodological support “Kogamdyk kelisim” of the internal policy department of the Karaganda region, teachers of the department of “Socio-political disciplines and the Assembly of the People of Kazakhstan” and students of the Karaganda University of Kazpotrebsouz.
On March 05, 2024, a seminar on bullying and mobbing for students living in dormitories was held at the Karaganda University of Kazpotrebsoyuz within the framework of the Healthy Universities project.
Currently, much attention is being paid to the problem of research and prevention of violence and aggression. Therefore, the issue of preventing such situations in the education system is very relevant.
The purpose of the event: to draw the attention of students to the topic of bullying among teenagers, to explain to students how to properly resist aggression.
During the seminar, university psychologist Tamabayeva Zhanar Yerkanagatovna explained the concepts of bullying and mobbing, the difference between bullying and conflict, and presented ways out of possible bullying situations that arise in a student team.
The following topics were covered in detail:
- study, control of aggression and violence among students;
- causes and consequences of various conflicts;
- types of violence that threaten life and health;
- features of the prevention of negative, deviant behavior;
Such events at the university contribute to the creation of an educational environment free from violence, conducive to the development and self-realization of students, the formation of a healthy, safe lifestyle.
The first day of spring for Kazakhstanis begins with the word “thank you.” On March 1, Kazakhstan celebrates Gratitude Day. This holiday personifies the enduring values of friendship, kindness and solidarity. On this significant day, our university held a round table on the topic: “Gratitude Day in Kazakhstan: history and traditions of celebration.”
The round table was attended by: Duman Bazarkeevich Malaev, Head of the department of scientific and expert support and methodological support “Kogamdyk kelisim” of the internal policy department of the Karaganda region, teachers of the department of “Socio-political disciplines and the Assembly of the People of Kazakhstan” and students of the Karaganda University of Kazpotrebsouz. The moderator of the round table was the head of the department of “Socio-political disciplines and the Assembly of the People of Kazakhstan”, Doctor of Pedagogical Sciences, Professor Nurlan Adilbaevich Minzhanov.
