7М04111 MARKETING

Training on the educational master's program 7М04111 "Marketing" allows you to prepare a specialist with a high level of professional culture, including the culture of professional communication, with a civil position, able to formulate and solve modern scientific and practical problems, able to work individually and in a team. This is achieved as a result of the study of such disciplines as "Actual problems of marketing firm", "Actual problems of industrial marketing", "organization of marketing research", "Modern concepts of international marketing", "Marketing in the industries and fields of activity" and others. This contributes to the development of competence in obtaining, processing and transmission of marketing information using modern technology; development of marketing strategies; conduct comprehensive marketing research; development, organization and implementation of marketing policy; use of modern marketing technologies; application of international quality standards and international ISO standards, in the implementation of research and teaching activities in the field of training; in the field of solving marketing problems of commercial and non-commercial organizations; in the organization, planning and management of marketing activities; in decision-making on product, price, distribution and communication marketing strategy.
Graduates of the master in education program 6М051100-"Marketing" scientific and pedagogical training as objects of professional activity can choose from: universities, research and expert consulting organizations, inter-Agency, inter-regional and international scientific project organization, teacher of secondary vocational and higher educational institutions; scientific employee of scientific research organizations in the public and private sector; expert, consultant in educational organizations.
In the scientific and pedagogical direction the graduate is awarded an academic degree: Master of economic Sciences, specialty " 7М04111-Marketing»;
On the scientific and pedagogical direction the term of training – 2 years.
Form of training – full-time.

• A) Goal
  
  • The goal of the educational program is the preparation of highly qualified marketing analysts with high qualifications who are able to apply theoretical knowledge, as well as marketing and other management technologies in a complex and rapidly changing business environment for work at private and public sector enterprises, consulting companies, and for scientific and teaching activities.
    The graduate of the educational program in the specialty 7М04111 "Marketing" is awarded an academic degree:
    - with scientific and pedagogical training - Master of Economics in specialty 7М04111 "Marketing";
    Graduates of the specialty 7М04111 "Marketing" can work in the following positions:
    - Head and specialist of marketing services of enterprises, commercial organizations and companies;
    - the manager on group of the goods and trade marks;
    - manager of the sales department;
    - employee in marketing research units, advertising agencies;
    - Marketer-researcher or marketing analyst;
    - Head of Department;
    - marketing director.
• B) Detail
  
  • 1.Discipline / Area
  • Main disciplines:
    History and philosophy of science
    Foreign language (professional)
    Pedagogy
    Psychology
    Organization and planning of scientific research
    Methods and technologies of teaching in higher education
    Fundamentals of professional and pedagogical communication
    Quantitative methods of analysis in marketing
    Marketing Management
    Actual problems of marketing company
    Organization of marketing research
    Modern concepts of international marketing
    Marketing in branches and spheres of activity
    International Purchasing and Supply Chain Management
    Actual problems of industrial marketing
    Development of the marketing system in the banking sector
  • 2.General information/Specialization
  • at scientific and pedagogical training: higher educational institutions, research and expert-consulting organizations, interdepartmental, interregional and international scientific project institutions
  • 3.Direction
  • scien tifi cand pedagogical
  • 4.Features
  • The spheres of professional activity of graduates are education, science, industry, small and medium business, marketing activities, advertising, research and forecasting, trade, etc.
• C) Employ mentand further education
  
  • 1.Employment- training of personnel for the system of higher, postgraduate education and the research sector;
    - Head and specialist of marketing services of enterprises, commercial organizations and companies;
    - the manager on group of the goods and trade marks;
    - manager of the sales department;
    - employee in marketing research units, advertising agencies;
    - Marketer-researcher or marketing analyst;
    - Head of Department;
    - marketing director.
  • 2.Furthertraining
  • Doctorate PhD
• D) Style of education
  
  • 1.Approaches to learning and learning
  • Wide use in the educational process of active and interactive forms of conducting classes (computer simulations, business and role games, case studies, psychological and other trainings) combined with extracurricular work with the goal of forming and developing the professional skills of students.
    The training courses include meetings with representatives of state bodies at the regional level, public organizations, domestic and foreign companies, master classes of experts and specialists.
  • 2.Evalu ationmet hods
  • Oral interrogation, front-line interview, written check, testing, colloquium, course work protection, boundary control, final control, examinations, teaching practice, research practice, research work of the undergraduate, including the performance of the master's thesis, a comprehensive examination, design and defense of the master's thesis
• E) Soft ware competencies
  
  • 1.General competences
  • The program meets the requirements of the State Compulsory Standard of Postgraduate Education to ensure the quality of academic programs at the second level of the cycle.
    - The following competences represent the summary and most characteristic competences for this program:CC1, CC2, CC3, CC4, CC5, CC6, CC7, CC8, CC9, CC10, CC11, CC12,

  • Competence group	The cipher competencies	The types Sunow and competencies
    Key (general scientific, social-personal, humanitarian-social, communicative, instrumental) competencies	CC 1	to have an idea of ​​the role of science and education, of current trends in the development of scientific knowledge, of the urgent problems of science and technology
    	CC 2	to have an idea of ​​the professional competence of the teacher of higher education, the contradictions and consequences of globalization
    	CC 3	know the methodology of scientific knowledge, principles and structure of the organization of scientific activity
    	CC 4	know the psychology of cognitive activity of students in the learning process, psychological methods and tools to improve the efficiency and quality of training
    	CC 5	be able to use and integrate the knowledge gained to solve research problems and conduct analytical work in new unfamiliar conditions and atypical situations
    	CC 6	To be able to apply knowledge of pedagogy and psychology of the higher school in the pedagogical activity
    	CC 7	be fluent in a foreign language at a professional level, allowing research and teaching of special subjects in universities
    	CC 8	have the skills to carry out scientific research, solve standard scientific problems and correctly present their results
    	CC 9	have the skills of conducting educational and pedagogical activity using modern information technologies, teaching methods and various means of professional communication
    	CC 10	have the skills of professional communication, intercultural communication, oratory
    	CC 11	be able to expand and deepen the knowledge necessary for day-to-day professional work and continuing education
    	CC 12	be competent in the methodology of scientific research, scientific and pedagogical activity, in carrying out research in the professional field and expanding professional skills
    Special (professional) competences	SC 1	will allow the marketer to make informed decisions, guided by the results of statistical data processing and mathematical modeling
    	SC 2	acquisition of competencies in the field of risk management; skills related to identification, risk analysis and decision making, which include maximizing the positive and minimizing the negative consequences of the onset of risk events; forecasting of a risk situation, determining the permissible limits of risk, choosing the most preferable option for risk management actions
    	SC 3	master the basics of theoretical knowledge in the field of marketing management; to assimilate the methodological bases of the analysis of the marketing environment, the features of marketing tools used at macro, corporate and micro levels, to change them for strategic and operational planning of marketing activities; through the search, collection, analysis and systematization of marketing information to justify effective management decisions in the activities; to bring the received information to specialists and representatives of the professional community; independently be able to make changes in the content of marketing activities, as well as monitor and audit marketing activities
    	SC 4	be ready to develop new ideas and their application, including in the context of scientific research
    	SC 5	master the knowledge of the fundamentals of the marketing activities of the enterprise; apply theoretical knowledge in practice; to study problems of marketing of the enterprise and tools of their decision; to provide information on the formation of knowledge, skills and skills to solve marketing problems of the firm; to study the specificity of marketing activities in various subject areas; to generate knowledge on the theory and practice of modern marketing firms
    	SC 6	a master student must acquire skills in conducting marketing technology in various markets.
    	SC 7	be able to analyze advanced scientific and technical experience and trends in technology development
    	SC 8	be able to perform theoretical, experimental research in the relevant field of science and knowledge
    	SC 9	To expand and form a complex of theoretical knowledge in the field of marketing research; to develop specific skills in the organization of marketing research in enterprises and organizations; averaging search, collection, analysis and systematization of marketing information to justify marketing decisions; be able, using the methodology of theoretical marketing, to apply and apply methods and methods of marketing management in the organization of marketing research; carry out a comprehensive marketing research of the commodity market, collect information on the analyzed object of analysis, compile a report on the market research conducted
    	SC 10	Master students should familiarize themselves with the main tools of marketing analysis, study the main characteristics of assortment policy, product promotion and sales promotion
    	SC 11	to study the peculiarities of organizing and conducting marketing research in foreign markets; apply theoretical knowledge in practice; to study the toolkit of international marketing; to study the specifics of the development of measures to increase the competitiveness of goods and firms on foreign firms; form knowledge by
    	SC 12	to have an idea of ​​the role of science and education, of current trends in the development of scientific knowledge, of the urgent problems of science and technology
    	SC 13	to have an idea of ​​the professional competence of the teacher of higher education, the contradictions and consequences of globalization
    	SC 14	know the methodology of scientific knowledge, principles and structure of the organization of scientific activity
    	SC 15	know the psychology of cognitive activity of students in the learning process, psychological methods and tools to improve the efficiency and quality of training
    	SC 16	be able to use and integrate the knowledge gained to solve research problems and conduct analytical work in new unfamiliar conditions and atypical situations
    	SC 17	To be able to apply knowledge of pedagogy and psychology of the higher school in the pedagogical activity
    	SC 18	be fluent in a foreign language at a professional level, allowing research and teaching of special subjects in universities
    	SC 19	have the skills to carry out scientific research, solve standard scientific problems and correctly present their results
    	SC 20	have the skills of conducting educational and pedagogical activity using modern information technologies, teaching methods and various means of professional communication
    	SC 21	have the skills of professional communication, intercultural communication, oratory
    	SC 22	be able to expand and deepen the knowledge necessary for day-to-day professional work and continuing education
    	SC 23	be competent in the methodology of scientific research, scientific and pedagogical activity, in carrying out research in the professional field and expanding professional skills
    	SC 24	will allow the marketer to make informed decisions, guided by the results of statistical data processing and mathematical modeling
    	SC 25	acquisition of competencies in the field of risk management; skills related to identification, risk analysis and decision making, which include maximizing the positive and minimizing the negative consequences of the onset of risk events; forecasting of a risk situation, determining the permissible limits of risk, choosing the most preferable option for risk management actions

  • 2.Specific competences
  • 1) have an idea:
    - the role of science and education in public life;
    - on current trends in the development of scientific knowledge;
    - On the actual methodological and philosophical problems of natural (social, humanitarian, economic) sciences;
    - on the professional competence of the teacher of higher education;
    - on the contradictions and socio-economic consequences of the processes of globalization;
    2) know:
    - the methodology of scientific knowledge;
    - principles and structure of the organization of scientific activity;
    - Psychology of cognitive activity of students in the learning process;
    - psychological methods and means of increasing the effectiveness and quality of education;
    3) be able to:
    - use the knowledge gained for the original development and application of ideas in the context of scientific research;
    - Critically analyze existing concepts, theories and approaches to the analysis of processes and phenomena;
    - to integrate the knowledge received within the framework of different disciplines for solving research problems in new unfamiliar conditions;
    - through the integration of knowledge to make judgments and make decisions based on incomplete or limited information;
    - apply knowledge of pedagogy and psychology of higher education in their pedagogical activity;
    - apply interactive teaching methods;
    - to carry out information-analytical and information-bibliographic work with the use of modern information technologies;
    - To think creatively and creatively to solve new problems and situations;
    - be fluent in a foreign language at a professional level, allowing research and teaching of special subjects in universities;
    - To summarize the results of research and analytical work in the form of a dissertation, a scientific article, a report, an analytical note, etc
    4) have skills:
    - research activities, solutions to standard scientific problems;
    - realization of educational and pedagogical activity on credit technology of education;
    - methods of teaching professional disciplines;
    - use of modern information technologies in the educational process;
    - professional communication and intercultural communication;
    - oratory, correct and logical formulation of their thoughts in oral and written form;
    - expanding and deepening the knowledge necessary for daily professional activities and continuing education in doctoral studies.
    5) be competent:
    - in the field of research methodology;
    - in the field of scientific and scientific-pedagogical activity in higher educational institutions;
    - in the issues of modern educational technologies;
    - in the implementation of scientific projects and research in the professional field;
    - in ways to ensure a continuous updating of knowledge, the expansion of professional skills and abilities.
• F) Full list of learning outcomes for this program
  
  • In the context of professional practice, in work in organizations, institutions and companies, graduates can demonstrate the ability to:
    - to have an idea: about the scientific direction on the issues under study; on economic laws and the forms of their manifestation; marketing environment of national and international markets; about the basic tendencies and prospects of development of marketing on branches of economy;
    - to know: the main provisions and regulatory requirements of the Constitution of the Republic of Kazakhstan and legislation relating to the organization of business and marketing activities; achievements of science, advanced domestic and foreign practice in the field of marketing and marketing activities.

• Name of the discipline: History and philosophy of science
  • Prerequisites: philosophy, political science, culturology.
  • Post-requisites: Fundamentals of professional and pedagogical communication.
  • Purpose of the course: the study of patterns and trends in the development of special activities for the production of scientific knowledge, taken in their historical dynamics and examined in a historically changing sociocultural context.
  • Brief description of the course: The subject of history and philosophy of science. Philosophy and methodology of science as a branch of philosophical knowledge. Methodology of the system approach. Philosophy and methodology of synergetics. The emergence and formation of science. Science in the Ancient World, the Middle Ages and in the Renaissance. New European science is a classical stage in the development of science. The basic concepts and directions of the nonclassical and post-nonclassical stage of the development of science. Structure and levels of scientific knowledge. World outlook bases of science. Philosophical foundations of science and the scientific picture of the world. Science as a profession. Ideals and norms of science. Functions of science. Scientific traditions and scientific revolutions. History and philosophy of natural and technical sciences. History and Philosophy of Social and Human Sciences. Philosophical problems of development of modern global civilization.
  • Expected Result:
  • Know: the nature, structure, principles of the organization and functioning of science; genesis and history of science from the standpoint of the formation of its models, images and styles of thinking, the interrelationship of scientific and philosophical thought; the fundamental basis and conceptual apparatus of history and philosophy of science; the production of knowledge, the laws of the formation and development of scientific disciplines, the basic principles of scientific research. Have an idea of ​​the socio-cultural specific features of history and the philosophy of science; freely operate with concepts; to know the universal connections of phenomena, to understand the essence of the development of science of its dynamics; independently to understand general theoretical questions; master the skills and techniques of the philosophical analysis of science and reflection.
  • To be able to use knowledge and abilities of understanding in practice, to transform the theoretical level of comprehension of information into the corresponding level of the communicative process.
  • To nominate, substantiate and criticize certain judgments, to separate the essential from the nonessential; to reveal the interrelations between the phenomena of reality; to identify and analyze contradictions in the surrounding reality, to see it in change and development; conduct a philosophical analysis of fragments of reality with the application of methods and laws of philosophy; master the methodology of scientific knowledge; build a system of evidence in accordance with the criteria of severity, carry out information and search activities, carry out analytical and synthetic activities.
  • Present information in various forms of communication, taking into account the specific nature of the audience and build a communication process.
  • To increase the skills of independent work and development of the need for personal and professional self-improvement for the purpose of lifelong learning.
  • Full name of lecturer: Professor Klishina M.V.
• Name of the discipline: Foreign language (professional)
  • Prerequisites: Foreign language, Kazakh / Russian language in the volume of the university course.
  • Post-requisites: mastering a foreign language at the level of international standards B2, as well as LSP - a language for special purposes.
  • Purpose of the course: systemic deepening of communicative competence within the framework of international standards of foreign language education on the basis of further development of skills and abilities of active language skills in the professional work of the future master.
  • Brief description of the course: The organization of the financial industry. Regulation and Deregulation. The times of the Indefinite group. Parts of speech - General overview. Retail banking. Commercial and investment banking. The future of bank branches. Continuous group times. Business correspondence 1 Formal and informal style 1. Group times Perfect, Perfect Continuous. Revision of grammar and lexical material. Loans and credit. Passive voice and passive design. Business correspondence. Modal verbs: may, must, to be to, to, to, should. Accounting. Types of Accounting. Infinitive and infinitive constructions. Features of the infinitive translation. Central banking. Monetary policy. Money and banking. Gerund. Features of translation gerund. Types of banks. Banking system. Communion I, II. Features of translation. Financing international trade. Clarifying Incoterms. Structure of the English sentence. Revision of grammar and lexical material. Meeting 1. Meeting 2 Controlling meetings. Concluding a meeting. Types of offers. Foreign exchange. Foreign exchange markets. Exchange rates. Currency trading. Complex sentences. Types of subordinate clauses. Balance Sheet 1. Time alignment. Balance Sheet 2. Subjunctive mood. Asset management. Regulating the financial sector. Conditional offers. Revision of lexical and grammar material. Indirect speech. Final test.
  • Expected Result:
  • Ability to conduct dialogical and monologic speech in English;
  • Conduct conversations on professional, business and everyday topics;
  • Perceive English-speaking speech by ear (professional terminology);
  • Mastering the skills of business written communication;
  • Reading and translating texts by profession with a dictionary and without a dictionary;
  • Understand the content of the read;
  • Transfer the contents of the read;
  • Use of reference literature (explanatory and other dictionaries, reference books, encyclopedias).
  • Full name of lecturer: Professor Aubakirova G.T.
• Name of the discipline: Pedagogy
  • Prerequisites: "Psychology", "History of Philosophy and Science".
  • Post-requisites: "Psychology", "History of Philosophy and Science".
  • Purpose of the course: mastering the fundamentals of the professional and pedagogical culture of the teacher of higher education, familiarizing the future teachers with the general problems, methodological and theoretical foundations of high school pedagogy, modern technologies of analysis, planning and organization of teaching and upbringing, and communicative technologies of the subject-subject interaction of the teacher and student in the educational process of the university.
  • Brief description of the course: Pedagogical science and its place in the system of human sciences. The modern paradigm of higher education. The system of higher professional education in Kazakhstan. Methodology of pedagogical science. Professional and communicative competence of the teacher of higher education. Theory of teaching in higher education (didactics). Content of higher education. Organization of the learning process based on the credit system of education in higher education. Traditional and innovative methods and forms of organization of training. New educational technologies in higher education. Organization of independent work of students in the conditions of credit technology. Technology of compilation of teaching materials. Theory of scientific activity of higher education. NIRS. Higher school as a social institution of education and personality formation specialist. Curator in the system of higher education. Management in Higher Education.
  • Expected Result:
  • To have an idea of the actual problems of pedagogical science, the essence of the pedagogical activity of the university teacher and master the knowledge of the foundations of pedagogy of higher education, to master such concepts as the methodology of pedagogical science, the content of education, new educational technologies in higher education;
  • To distinguish pedagogical facts, phenomena, events from the surrounding reality and describe them in the language of pedagogical science; explain and predict the development of pedagogical situations, relying on the laws of pedagogical theories; to design the educational process, based on new concepts of education and upbringing; to create a creative development environment in the process of education and upbringing; to develop educational-methodical and information complexes in various specialties;
  • Use the methods of information retrieval and analytical and synthetic activities in solving the problem tasks; be able to make judgments on social, scientific or ethical issues and interpret social processes, phenomena and facts on the basis of scientific critical analysis;
  • Present information in various forms of communication, taking into account the specific nature of the audience; organize and participate in interaction with the professional and surrounding community, work in a group, have different social roles in the team;
  • To increase the skills of independent work and development of the need for personal and professional self-improvement; to benefit from experience, to organize the relationship of their knowledge and to order them, to see the prospects of their own activity.
  • Full name of lecturer: Professor Mulikova S.A.
• Name of the discipline: Psychology
  • Prerequisites: philosophy, sociology, culturology.
  • Post-requisites: Pedagogy, Methods and technologies of teaching, pedagogical practice.
  • Purpose of the course: training of undergraduates in the basics of psychology of higher education, expansion of their professional capabilities in terms of applying psychological knowledge in the field of pedagogical activity.
  • Brief description of the course: Introduction. The subject, tasks and structure of higher school psychology. Education as a global object of higher school psychology. Psychological foundations of the learning process. Psychology of cognitive activity of students in the learning process. Psychological methods and means of increasing the effectiveness and quality of teaching in modern conditions. Management of the learning process. Learning as a subject of educational activity. Psychological basis of the process of education. The problem of education in higher education. Education and the formation of professional self-awareness. Problems psychodiagnostics professionally-oriented personality. Psychological counseling of students and teachers, taking into account the profile of the future professional activities of a specialist. Psychology of pedagogical communication. Psychology of pedagogical influence. The problem of interpersonal interaction between the teacher and students.
  • Expected Result:
  • А) to know the prospects for the development of psychological science and understand the role of psychology in the professional activity of the university teacher;
  • B) to apply in various spheres of professional activity methods of studying characterological features of people and psychological influence on students and student groups;
  • C) to carry out analytical and synthetic activities in assessing the possibilities and limitations of psychological techniques in managing conflicts in the pedagogical process of the university, psychological factors of effectiveness and optimization of the educational process, stimulating the educational and cognitive activities of students, etc. and formulate conclusions on this basis;
  • D) to represent the interpretation of the results of psychological methods of diagnosis, the study of the psychological factors of the educational process and the educational and cognitive activity of the student in various forms of communication (characteristics, references, projects, mini-studies, etc.).
  • E) the need for personal development and professional self-education.
  • Full name of lecturer: docent Kenzhebaeva S.K.
• Name of the discipline: «Marketing-management»
  • Prerequisites: "Organization and planning of scientific research", "Mathematical modeling at macro and micro levels".
  • Post-requisites: Master's dissertation
  • Purpose of the course: the formation of a modern system of professional knowledge and skills necessary to effectively solve management problems based on modern marketing principles and methods.
  • Brief description of the course: The current level of economic development is characterized by diversification of production and a constant process of increasing the competitiveness of products and services. Therefore, it is necessary to train highly qualified specialists in the field of marketing who have special thinking that allows them to make decisions on the development of an enterprise (firm) on the basis of deep market research and changing the situation on it. In this regard, the course "Marketing Management" is one of the main and mandatory disciplines and is devoted to an expanded consideration of marketing issues with an emphasis on managing marketing processes and procedures.
  • Expected Result: Master students in the process of studying the discipline must learn the basics of marketing management, master such concepts as goods, prices, sales, communications and be able to analyze them in specific situations in the economy.
  • Full name of lecturer: docent Dauletova A.M.

• Name of the discipline: Organization and planning of scientific research
  • Prerequisites: Organization and planning of scientific research
  • Post-requisites: research practice, writing a master's thesis
  • Purpose of the course: To provide the knowledge necessary for a full understanding of the role and place of the scientific sphere as a subsystem of modern society, the essence and content of scientific research as a type of professional activity, and also to create for students of the master's program an idea of the process of standard and documentary support of scientific research.
  • Brief description of the course: Science as a system of ideas about the world and as an institution. Institute of Science in Modern Society. Elements of Kazakhstan science. Scientific resources. The current state of science in Kazakhstan. The essence and content of scientific research. Methodology of scientific research. Logical bases of scientific research. Methods of scientific research. Preparatory stage of research work. Collection of scientific information. Researching. The process of accompanying scientific research.
  • Expected results:
    • А. to learn the basic concepts, methods and stages of the implementation of scientific research in accordance with the latest requirements for scientific and innovative activities.
    • В. be able to apply theoretical knowledge in practice and understand their purpose and role in solving professional problems.
    • С. developing arguments and making decisions by searching, collecting, analyzing and systematizing information.
    • Д. to present information in various forms of the Messages, to cooperate and work in a group, to discuss and defend their position, to make decisions.
    • Е. to acquire skills in the implementation of a complex of research actions in the development of a selected area of master's studies.
    • Full name of lecturer: docent Ulybyshev D.N.
• Name of the discipline: Science in the national economy of Kazakhstan
  • Prerequisites: "History and Philosophy of Science", "Microeconomics", "Macroeconomics"
  • Post-requisites: "Modern concepts of international marketing"
  • Purpose of the course: To give the undergraduates the knowledge necessary for a full understanding of the institute of science, its goals, tasks and functions in relation to the national economy of Kazakhstan, identifying key elements of the scientific sphere, qualitative and quantitative characteristics of its development, interaction of the country's scientific sphere with other subsystems of the national economy; form a comprehensive understanding of the current problems of the functioning of the scientific sector in Kazakhstan, as well as developed and developing countries.
  • Brief description of the course: Theoretical bases of innovative development of modern economy. Modern ideas about science. Institute of Science and its components. Intellectual capital as the main resource of science. Science as a kind of professional activity. Foreign experience in organizing the scientific sphere (USA, European Union, Russia, Japan). Trends in the development of the scientific sector of Kazakhstan. Interrelation of science and the state. Interrelation of science and business. Infrastructure of science. Legal regulation of scientific activity. Preparation of scientific research. Accompaniment of scientific research.
  • Expected results:
  • master the knowledge of the scientific field in the context of modern concepts of social development, the formation and development of science as a key element of the modern market economy, the interaction of science with other subsystems of the national economy; be able to apply in practice the knowledge gained about the mechanisms of the functioning of the scientific sphere, the sources of research funding, the regulatory support of scientific activities, the organizational support of scientific research; reasoning and logical to prove one's own position regarding the applied scientific methods, compilation and writing of scientific works, the role of science in the modern economy; to collect and interpret quantitative and qualitative parameters of the development of science within its own position on the role of the state and business in its development, to discuss the most acute problems of the state of science in Kazakhstan; acquire the skills of organizing independent and collective scientific research, writing scientific papers (applications, articles, projects).
    • Full name of lecturer: docent Ulybyshev D.N.
• Name of the discipline: Methods and technologies of teaching in higher education
  • Prerequisites: Pedagogy, Psychology
  • Post-requisites: teaching practice
  • Purpose of the course: form competence in the planning, development and organization of the educational process in the university.
  • Brief description of the course: Priorities for reform and modernization of higher education in Kazakhstan. The content and forms of methodical work of the university teacher. Forms of organization of training of students in higher education. Methods and means of teaching in high school. Modern technologies of teaching in higher education.
  • Expected results:
  • to know the prospects for the development of pedagogical science and professional activity of the university teacher, to understand the essence of technological education; to apply in the professional activity the methods of instruction adequate to the goals and content of the academic discipline, effective pedagogical technologies for training specialists; to carry out analytical and synthetic activities in assessing the possibilities and limitations of methods, means, forms and technologies of education in the university, reflecting the training sessions conducted and formulating conclusions on this basis; to represent the interpretation of positive pedagogical experience, educational materials and the results of the student's educational and cognitive activities in various forms of communication (references, reports, expert opinions, mini-studies, etc.); the need for personal development and professional self-education.
  • Full name of lecturer: docent Kenzhebaeva S.K.
• Name of the discipline: Organization and methodology of the training sessions
  • Prerequisites: "Pedagogy", "Psychology"
  • Post-requisites: teaching practice
  • Purpose of the course: the formation of pedagogical competencies required for the organization of the educational process in higher education and readiness for the management of students' educational and cognitive activity among undergraduates.
  • Brief description of the course: Actual problems of education. Standardization in education. Organization of educational process. Implementation of didactic principles in the teaching process. Forms of teaching in the learning process. Methods of teaching in an educational institution. Modern means of teaching. Modern technologies of teaching. Psychological and pedagogical bases of activation of the educational process. Interactive methods of teaching in high school. Methodology of using AMO on the SRSP (CDS). Psihologo-pedagogical bases of the control in training. The method of control in education in the university. Control of students' knowledge in the conditions of the credit system of training. Tasks and content of the methodical work of the university teacher.
  • Expected results: The magistracy demonstrates knowledge and understanding in the formation of a holistic view of the psychological and pedagogical foundations of the methodology of teaching special disciplines with the help of the most modern textbooks, including certain aspects of knowledge at the forefront of the science being studied; Magistrates can apply their knowledge and understanding in terms of professional approach to their activities, demonstrate competence and demonstrate the construction of convincing arguments in solving problems that lie within the field of education; Magistrants have the ability to collect and interpret the necessary data in order to make judgments in the field of activating cognitive activity, pedagogical analysis and assessment of the methodological work of the university teacher; Magistrates can inform and visually present information, ideas, problems and their solutions in the audience not only professionals, but also non-specialists; Magistrates are able to develop and form skills, to independently study and analyze scientific and pedagogical sources on the problems studiedФ.И.О. лектор: д.п.н., проф. Минжанов Н.А.
• Fundamentals of professional and pedagogical communication
  • Prerequisites: "Pedagogy", "Psychology"
  • Post-requisites: teaching practice
  • Purpose of the course: the development of professional qualities of students in the study of the foundations of professional and pedagogical relations, deepening their theoretical foundations of discipline. Deeper consideration of personality, relationships, conflict situations in the development of discipline.
  • Brief description of the course: The history of folk pedagogy. Communication and folk wisdom. In domestic pedagogy there is a problem of communication. Problems of development of communication abroad. The opinion of innovative teachers about pedagogical relations. The purpose of professional-pedagogical relations. Activities of professional-pedagogical relations. The content of professional-pedagogical relations. Structure of professional-pedagogical relations. Instruments of professional-pedagogical relations. Peculiarities of pedagogical management. Psychological climatic relations. Psychological barriers in a relationship. Relations in conflict situations.
  • Expected results: Magistrants will be able to study the basics of professional and pedagogical relations, understand the concept of the professional pedagogical approach: professional, pedagogical, communication, socialization, speeding up the learning process and the ability to solve various situations in pedagogical activity through professional and pedagogical communication.
  • Full name of lecturer: professor Minzhanov N.A.
• Name of the discipline: Actual problems of the theory of communication
  • Prerequisites: "Pedagogy", "Psychology"
  • Post-requisites: Teaching practice
  • Purpose of the course: formation of professionally significant qualities of undergraduates in the process of teaching the basics of the global transformation of an industrial society in the information and communication society that is taking place in the modern world, accompanied not only by the penetration of communication into all spheres of the life of society, the emergence and development of a qualitatively new type of communicative structures and processes.
  • Brief description of the course. Methodological problems of the theory of communication. The origins and main stages of the development of the theory of communication. Communicative methods of research. Sociology and psychology of mass communication. Political Communication. Corporate, business communication. Communicative technologies in the information society. Development and teaching of communication courses.
  • Expected results: to form philosophical and humanistic views of the teacher among the undergraduates; to promote the mastering of basic psychological and pedagogical concepts among students, the laws and the ability to apply them in future pedagogical activity; to develop the ability of master students in the ability to purposefully develop the psychological and pedagogical potential of the trainee's personality; To teach undergraduates the methods of scientific and psychological research in the field of psychology of communication.
  • Full name of lecturer: professor Minzhanov N.A.
• Name of the discipline: Quantitative methods of analysis in marketing
  • Prerequisites: Mathematics for Economists, Economic and Mathematical Methods and Models, Econometrics, Computer Science.
  • Post-requisites: Strategic marketing, Organization of marketing research, writing a master's thesis.
  • Purpose of the course: the formation of theoretical knowledge and practical skills in the application of statistical methods for marketing analysis, the results of which can be used for practical purposes and allow to reduce the risk of making a decision in conditions of uncertainty.
  • Brief description of the course: The methodology of the course is based on the principles of scientificness, accessibility, ensuring the assimilation of the fundamentals of quantitative methods of marketing analysis, statistical data processing and mathematical modeling.
  • Expected results:
  • know the features of quantitative analysis methods used to solve marketing problems;
  • apply a statistical approach to the analysis of data in marketing research;
  • to make informed decisions, guided by the results of statistical data processing and mathematical modeling;
  • report the results of the quantitative analysis of the marketing research and propose a solution to the problem;
  • carry out independent applied research in the field of marketing research, using statistical and mathematical methods of analysis.
  • Full name of lecturer: docent Emelina N.K.
• Name of the discipline: Mathematical methods for the assessment and management of economic risks
  • Prerequisites: Mathematics in Economics, Finance, Informatics, Economic Analysis.
  • Post-requisites: Financial management (advanced course), International Financial Reporting and Auditing Standards
  • Purpose of the course: learn how to use mathematical methods to assess the degree of economic risks, manage sectoral and regional risks.
  • Brief description of the course: The essence of economic risk. Mathematical models and methods of risk assessment. Absolute indicators of risk assessment in conditions of certainty. Relative indicators of risk assessment under conditions of certainty. Probabilistic indicators of risk under conditions of partial uncertainty. Statistical method of risk assessment. Estimates of the degree of risk in conditions of uncertainty. Analysis of the profitability and risk of financial transactions on the basis of the Pareto optimality principle. Expert methods of risk assessment. Assessment of the consistency of expert opinions. Specific indicators of the propensity of the project to take risks. Analytical method for assessing the degree of investment risk. Market valuation model for Sharpe's capital assets. Selection of an optimal plan by the method of constructing event trees. Management of investment projects in a risk environment.
  • Expected results: acquisition of competencies in the field of risk management; skills related to identification, risk analysis and decision making, which include maximizing the positive and minimizing the negative consequences of the onset of risk events; forecasting of a risk situation, determining the permissible limits of risk, choosing the most preferable option for risk management.
  • Full name of lecturer: docent Emelina N.K.
• Name of the discipline: Actual problems of marketing company
  • Prerequisites: "Economic theory", "Marketing", "Practical marketing"
  • Post-requisites: "Organization of marketing research", "Actual problems of industrial marketing"
  • Purpose of the course: the expansion of the professional knowledge of undergraduates necessary to develop the concept of marketing and the successful sale of goods, services, social values and ideas.
  • Brief description of the course: marketing as an effective form of organization of the company 's sales and marketing activities, marketing management. Areas and conditions for the application of marketing in the social sphere. Marketing of non-profit organizations. Marketing ideas. The role of the state in the creation and development of a national marketing system. Marketing planning. Analysis of the product and program as a basis for decision-making. Analysis of the life cycle of the product. Price policy. Objective components of the "price-quality" ratio. Tovarodvizhenie. Functions performed by the channels of commodity circulation. Communication policy of the firm. Planning of marketing activities. Organization and control of marketing.
  • Expected Result: strengthening the marketing focus of business, expanding the use of marketing tools.
  • Full name of lecturer: Doctor of economic sciences, professor Borbasova Z.B..
• Name of the discipline: Principles and technology of marketing in a market system
  • Prerequisites: "Economic theory", "Marketing", "Sociology", "Statistics"
  • Post-requisites: «Marketing-management»
  • Purpose of the course: study of principles, functions, means and methods of marketing, marketing communications.
  • Краткое описание курса: The emergence of marketing, its concepts and environment of functioning, the emergence of marketing, marketing development, marketing concepts, marketing environment. The market as an economic basis of marketing. Two types of farming system. Demand and supply in a market economy, a model of the economy. The system of marketing research, the main directions of marketing research, methodological basis, the procedure of marketing research. Functions of marketing. A set of marketing tools. Advertising in the system of marketing communications, project implementation, Consumers and the market. Retail. Organization of marketing activities of the enterprise. Fundamentals of marketing in the agro-industrial complex. Banking marketing. Industrial marketing. Ethical aspects of marketing.
  • Expected Result: a master student must acquire skills in conducting marketing technology in various markets.
  • Full name of lecturer: Doctor of economic sciences, professor Borbasova Z.B..
• Name of the discipline: Organization of marketing research
  • Prerequisites: «Marketing-management»
  • Post-requisites: International Purchases and Supply Chain Management
  • Purpose of the course: systematization and deepening of theoretical knowledge, the study of modern methods and methods of organizing and conducting market research.
  • Brief description of the course: the concept of marketing research as a system, the definition of problems and approaches to conducting marketing research. Methodology for developing a marketing research plan. Modern principles of marketing research organization. The process of sampling in marketing research. Scaling methods in marketing research. Collection and analysis of data in marketing research. Use in the marketing research of the software complex SPSS. Preparation of a report on the results of marketing research. Use of methods of marketing research in different types of markets. International marketing research. Ethics of marketing research.
  • Expected Result: be able to conduct a systematic analysis of the methods used in marketing research.
  • Full name of lecturer: docent Dauletova A.M.
• Name of the discipline: Marketing analysis of the market
  • Prerequisites: "Marketing", "Statistics"
  • Post-requisites: writing master's thesis
  • Purpose of the course: to study the technology of marketing analysis for the market of goods, consumers, competitors, sales and communication systems.
  • Brief description of the course: The concept of marketing analysis, marketing as a system of research, information support of marketing research, goals, objects, methods of marketing research. Market analysis. Calculation of market capacity. Life cycle of goods (ZHTST). Assortment management. ABC - analysis, the law "Poreto". Portfolio analysis: BCG matrix. Segmentation of the market. Positioning. Price policy. Organizational structure of the company. Outsourcing. Promotion of products. Analysis of advertising. Brand: creation and valuation of value. Stimulation of sales, loyalty programs. SWOT-analysis. The state of competition in the industry (on the market). Industry trends and prospects for market development. Matrix McKinsey-GE. Globalization and the place of Kazakhstan in the globalizing world.
  • Expected Result: Master students should familiarize themselves with the main tools of marketing analysis, study the main characteristics of assortment policy, product promotion and sales promotion.
  • Ф.И.О. лектора: docent Dauletova A.M.
• Name of the discipline: Real estate marketing
  • Prerequisites: «Marketing-management», «Organization of marketing researches», «Actual problems of marketing of firm»
  • Post-requisites: writing master's thesis
  • Purpose of the course: study of the scientific and theoretical foundations of marketing of real estate and the practice of their use in management and marketing activities.
  • Brief description of the course: Basic concepts of real estate marketing, planning to enter the real estate market, real estate market needs, the basic concepts of managing a real estate company in the real estate market, real estate as a product, promoting the sale of real estate, segmentation of the real estate market, realtor macro analysis, consumer demand, the theoretical basis of real estate advertising, marketing information system in the real estate market, the ma system survey studies of the real estate market, and marketing communications in the real estate market, especially pricing of software products in the real estate market.
  • Expected results: get an idea about the specifics of marketing activities in the real estate market. The master should know the specifics of organizing and conducting market research on the real estate market, the features of marketing tools, methods and techniques used in the real estate market, independently make changes in the content of marketing activities of real estate market subjects.
  • Full name of lecturer: Doctor of economic sciences, professor Borbasova Z.B..
• Name of the discipline: Global Marketing
  • Prerequisites: "Marketing-management", "Marketing analysis of the market"
  • Post-requisites: writing master's thesis
  • Purpose of the course: formation of knowledge, skills and skills in the field of global marketing theory and methodology.
  • Brief description of the course: The concept of global marketing. Socio-economic essence of marketing. Trends in the development of marketing as a concept of market management of an enterprise. Globalization of the world economy and influence on the content of international marketing activities. Essence and distinctive features of global marketing. Motives and levels of global marketing. Principles of implementing the concept of global marketing. Global marketing in the activities of transnational corporations. Risks and effectiveness of the global marketing concept. The main trends in the development of global marketing. Global marketing strategies. Criteria for evaluating the chosen marketing strategy. Essence and distinctive features of the basic strategies of global marketing. Development and implementation of a global marketing mix. Complex marketing as a tool for implementing the strategy of global marketing. Features of the formation of commodity policy. Selection and formation of commodity nomenclature. Features of pricing policy. Features of the formation of marketing policy. Factors determining the effectiveness of marketing policy in the implementation of global marketing. Complex of marketing communications.
  • Expected Result: the undergraduate must use the principles of global marketing to manage the market activity of the enterprise; Develop a program and determine the direction of market research when implementing the concept of global marketing; Develop content and tools for implementing a global marketing mix.
  • Full name of lecturer: Doctor of economic sciences, professor Borbasova Z.B..
• Name of the discipline: "Marketing in industries and spheres of activity"
  • Prerequisites: "Marketing-management", "Actual problems of marketing of the company".
  • Post-requisites: writing master's thesis
  • Purpose of the course: The modern approaches to the organization of marketing activity in various branches and spheres of activity are opened, as well as to form an effective combination of marketing strategy and tactics in the students of the master's degree in various fields and fields of activity in modern conditions
  • Brief description of the course: Marketing in the industry and the market of means of production, Marketing in agribusiness, Marketing in trade, Marketing in the sphere of services and entertainment industry, Marketing of educational services, Marketing in public health, Bank marketing, Marketing in insurance business, Marketing in construction, Marketing of hotel industry, Marketing in restaurant business, Marketing in tourism, Marketing in the advertising business, Marketing of innovations and development of a new product, Marketing at the enterprises of folk arts and crafts.
  • Marketing in the market of industrial and technical products. Marketing in the agro-industrial complex. Marketing in the sulfur industry. Features of marketing in the field of education. Features of marketing in the production and sale of handicrafts. Marketing of consulting services. Marketing in foreign economic activity. Features of marketing in insurance activities. Features of marketing in wholesale and retail trade. Features of marketing of tourist and restaurant business. Features of marketing in the political sphere. Marketing in the banking sector.
  • Expected Result: to choose the optimal strategy for the firm, based on an analysis of the prevailing situation and market conditions in a particular field of activity; Identify features of marketing activities in different markets and areas of activity; conduct segmentation of industry markets and positioning of enterprises on them .; to organize management of marketing taking into account features of the branch markets and the enterprises; acquire the skills of organizing independent and collective scientific research, writing scientific papers (applications, articles, projects).
  • Full name of lecturer: docent Dauletova A.M.
• Name of the discipline: Relationship Marketing
  • Prerequisites: "Marketing-management", "Principles and technology of marketing in the market system".
  • Post-requisites: writing master's thesis
  • Purpose of the course: studying new approaches to marketing management, based on the formation and retention of loyal customers, employees and partners of the organization.
  • Brief description of the course: the concept of relationship marketing, the principles of relationship marketing. Marketing relationships and direct marketing. Prerequisites for the development of relationship marketing. Internal marketing. Types of behavior of employees. Structure of internal marketing. The essence of management relations in the organization. Employee-client relationships. Complaint management. Negotiation process. Profitability of buyers. Relationships "company - customer". Implementing relationship marketing. Consumer loyalty: concept, evaluation, enhancement programs. Implementing relationship marketing. Relationship marketing and network economics.
  • Expected Result: the master student should study the logic of the process of relationship marketing and master the basic problems of managing relationships with partners of the company, acquire skills in organizing internal marketing at the enterprise.
  • Full name of lecturer: Doctor of economic sciences, professor Nakipova G.E.
• Name of the discipline: International Purchasing and Supply Chain Management
  • Prerequisites: "Marketing-management", "Actual problems of marketing of the company", "Organization of marketing research".
  • Post-requisites: writing master's thesis
  • Purpose of the course: procurement and supply chain management, a wide range of possible tasks and a broad range of supply chain management
  • Краткое содержание дисциплины: Commodity management system. Role and place of management of the enterprise's goods stock. The purpose of the SCM is to effectively control the inventory. Classification of goods stock. Trading strategy and supply chain management. Sales planning and demand forecasting. Forecasting of demand. Uncertainty and risk in the supply chain. Insurance fund. Calculation of the seasonal coefficient and its implementation in sales planning. Linear trend. Planning of procurement and optimal level of inventory. ABC analysis. Practical application. XYZ analysis. Practical application. Computation of computational methods of inventories. Foreign trade contracts in accordance with the Inkoterms Terms and Conditions of International Transport
  • Expected results: Provider professionals in the field of supply channels, along with effective project management, also provide professional skills. This program requires skilled professionals to manage specialized delivery channels at the mid-career career of undergraduates .... management channels of delivery.
  • Full name of lecturer: docent Tazabekov A.I.
• Name of the discipline: Pricing: theory and practice in the Republic of Kazakhstan
  • Prerequisites: "Marketing-management", "Principles and technology of marketing in the market system", "Marketing analysis of the market"
  • Post-requisites: writing master's thesis
  • Purpose of the course: to study the basic mechanisms of pricing, the methodology of pricing, to determine the relationship of pricing with other elements of marketing policy.
  • Brief description of the course: In conditions of Kazakhstan's transition to a market economy, price as a category of market economy acquires special significance. It becomes an instrument for solving many economic problems, both at the micro and macro levels.
  • Pricing and its relationship with other marketing tools. Analysis of breakeven conditions of price decisions. Discounts as a tool of pricing policy. Investigation of buyers' sensitivity to price levels. Features of pricing for goods for industrial use. Determination of prices for consumer goods.
  • Expected results: Master students should acquire skills in the formation of price strategies on the market.
  • Full name of lecturer: docent Tazabekov A.I.
• Name of the discipline: Actual problems of industrial marketing
  • Prerequisites: "Marketing-management", "Actual problems of marketing of the company"
  • Post-requisites: writing master's thesis
  • Purpose of the course: deepening of knowledge about the specifics of the marketing activities of an industrial enterprise in the markets.
  • Краткое описание курса: In market conditions, the successful operation of industrial enterprises largely depends on the quality of marketing decisions, skillful and competent marketing activities. In this regard, the role of professional training of specialists with the ability to research and identify the needs of the industrial goods market, to develop the marketing strategy of the enterprise and to achieve commercial success sharply increases. Therefore, industrial marketing is one of the fundamental disciplines in the training of professional economists
  • Expected Result: To develop the skills of solving applied problems in the field of industrial marketing.
  • Full name of lecturer: Doctor of economic sciences, professor Nakipova G.E.
• Name of the discipline: Creative advertising
  • Prerequisites: "Marketing-management", "Principles and technology of marketing in the market system", "Marketing analysis of the market"
  • Post-requisites: writing master's thesis
  • Purpose of the course: Studying the main aspects of the creative component of advertising activities by students.
  • Краткое описание курса: Creative advertising as a component of a complex of marketing communications. Technologies of creative planning. Marketing component of the advertising message. Coordination of the creative with the marketing task, the stage of the product life cycle and the motives of the target audience. Technologies of creative planning. Principles of the formation of an effective creative brief. The concept of creativity in advertising. Creative as a feature of psychologically effective advertising. An algorithm for finding a creative concept and an advertising idea. Definition of an advertising problem. Primary research. Interpretation of data. Advertising strategies. Methods of searching for a creative concept and an advertising idea. Technology of brainstorming. Techniques for the development of advertising messages. Name in advertising. Text in advertising. A game. Humor. Seriality in advertising. Involvement in situational time. Creating effective TV advertising. Development of advertising for radio. Internet sites and banner advertising. Method for evaluating the advertising message and its style. Protection of creative development before the customer. Advertising creative and legal regulation in advertising communication
  • Expected Result: the undergraduate should study the theoretical basis of creativity in advertising; To analyze the strategic and tactical actions associated with the development of effective advertising messages.
  • Full name of lecturer: Doctor of economic sciences, professor Nakipova G.E.
• Name of the discipline: "Development of the marketing system in the banking sector"
  • Prerequisites: "Marketing-management", "Actual problems of industrial marketing"
  • Post-requisites: writing master's thesis
  • Purpose of the course: to study Kazakhstan's experience of developing the marketing system in the banking sector of countries, as well as mastering practical skills in applying its elements and principles to the banking sector.
  • Brief description of the course: The essence of banking marketing. Institutional development of the Kazakhstan market of banking services. Research of the market of bank services. Features segmentation of the banking services market. Analysis of market opportunities of the bank. Planning the product line. Price policy in the bank. Organization of sales of banking services. Communication policy of the bank. Planning and control of marketing in the bank.
  • Expected Result: Master students should learn the peculiarities of bank marketing, its distinctive features and characteristics.
  • Full name of lecturer: Doctor of economic sciences, professor Nakipova G.E.
• Name of the discipline: Methods and techniques of marketing research
  • Prerequisites: "Principles and technology of marketing in a market system", "Marketing analysis of the market"
  • Post-requisites: writing master's thesis
  • Purpose of the course: studying methods and tools for organizing marketing research.
  • Brief description of the course: determination of the need for conducting marketing research, the method of logical and semantic modeling of problems, the formulation of marketing research objectives, the choice of methods for conducting market research, exploratory research, descriptive research, casual research, experiments and their role in marketing research, types of experiments, design experiments, methods of data collection, observation, focus group method, other qualitative methods, survey methods, panel the method of obtaining data from respondents, the choice of specific methods for collecting surveys, measuring in marketing research, the construction of measurement scales, the reliability and reliability of measurement, the compilation of questionnaires.
  • Expected Result: acquire skills in the use of methods used in conducting marketing research.
  • Full name of lecturer: docent Dauletova A.M.

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