THE FIRST STEPS TO NEUROMARKETING
Master's degree, senior lecturer of the Department of Marketing and Logistics Tomashinova A.E. from June 27 to July 8, 2022 took part in a refresher course for the teaching staff of universities of Kazakhstan at the laboratory of "Neuromarketing" at the School of Management of the Almaty Management University, where she had the opportunity to master the theory and apply the tools of neuromarketing in practice.
